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Every course is free. New ones ship as they are finished.
Get a working mental model of AI in business. No hype, no jargon.
AI, Minus the Hype
What AI is actually good at, what it fails at, and how to tell a real tool from a demo.
Prompts That Pay
The 5-part template behind prompts that work every time.
Spot the Opportunity
Find the work in your business that AI should already be doing.
Find the work AI should be doing in your business and get it running.
Agents That Work
Build agentic workflows that do real jobs in your business.
12 LESSONS · 146MIN · FREE
The Opportunity Map
Score every process in your business and pick the 3 automations that matter.
Buy or Build
When to pay for a tool, when to build one, and how to vet vendors without getting burned.
Make It Stick
Get your team to actually use the systems you build.
Design and ship AI systems reliable enough to charge for.
Agents That Work
Build agentic workflows that do real jobs in your business.
12 LESSONS · 146MIN · FREE
The DOE Architecture
Directives, Orchestration, Execution. Multi-step AI systems that do not compound errors.
Self-Healing Systems
Error logging, retries, and directives that update themselves.
Sell What You Build
Outcomes over implementations, guarantees, and pricing AI work so clients say yes.